ResearchFidelity’s key services and proprietary tools were developed by senior industry leaders who know from experience the resources you need to defend and scale your core business.
ResearchFidelity methodologies rely on the most timely and accurate data sources as inputs. Our robust sample designs support reporting of smaller competitors, customized geographies and unique segments. We apply proprietary analytic techniques and benchmarking tools, built upon years of measurement experience, to project our results in a statistically adept manner.
Our approach to data collection is:
- Broad, yet targeted. Our data collection spans geographies with representation from all demographics present in the population.
- Robust. We sample in large volumes so that we can dissect the results into granular levels and project with more confidence.
- Multi-mode. We use online surveys, in-person interviews (mall intercepts) and network-based polling to gather information.
Our post-processing techniques are exhaustive. We use rigorous algorithms, weighting methodologies and calibration techniques to ensure that our sample is highly representative of the overall population.
Our quality checks are stringent. We ensure quality throughout our process, from the start of data collection until the final processing step. Results are meticulously reviewed in context of known industry trends.
ResearchFidelity serves clients throughout the telecom and media value chain. Although our research directly affects telecom and media service providers, other industry players such as device or equipment makers, industry analysts and consultants also come to ResearchFidelity for data otherwise available only to their customers, suppliers or competitors.